Bobzeru Juice (real name Said
Rasoul) has been in entrepreneurship for many years trying out different
ventures without success. When he finished his secondary education it was clear
to him that he wanted to do business. He
was first employed in one of his family friend’s company which dealing with
transportation. After a while he left for a Mineral extraction job in which,
did not pay off as he had wished. Understanding that failure is just part of
the process, he was determined never to give up in life.
All along, his conscience would
always drive him to business. One of his
friends who also noticed his abilities in entrepreneurship would always
encourage him to start a fruit vending venture but he wouldn’t imagine the
worth then. It was not until he was invited by another friend to manage a his Juice
parlor in his absenter that Said rediscovered his popularity with clients. The
friend had asked him to be reporting to work at 6:00PM to Midnight for just a
week. However, his journey expeditions took longer than expected. Clients began
to relate with him as the owner of the business. Due to his courteousness he won
the hearts of many and that is when he realized he was cut out for business.
What was the rationale for him
managing his friend’s business at night alone? Well, Said had a business in
selling machinery spare-parts and electronics.
“I started my business with used machines,
refrigerator and the same store that didn’t work with my previous business,” He
recalls how his business hit a hard rock forcing him to close and focus with
the current brand- BobZeru Juice.
Entrepreneurship is taking shape
in Tanzania at an alarming rate. However, many are failing due to lack of
exposure, skills and the right networks to expand. We share such stories to
help business minds like BobZeru get the right people who can facilitate them
to move to the next level. We hope that you will enjoy the video below and offer
help if in a position to. Remember; young entrepreneurs need skills, finance
and exposure. Thank you for being our
valued reader.
Bob Zeru: A Resilient Entrepreneur in Juice Vending
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